Small shop. Big heart. Built for impact.
🧡 Who We Are & How We Work
Mom+Pop Mrktng is a purpose-driven marketing studio rooted in the Portland metro area. We work with small businesses, start-ups and nonprofits to bring clarity, creativity, and community to their marketing.
We keep things lean on purpose—no bloated staff, no fancy offices. Our model relies on a network of seasoned contractors and creatives, which means you only pay for what you need.
No markup on ads. No fluff in the invoice. Just solid strategy, sharp execution, and pricing that respects your budget.
Marketing should be useful, human and honest.
🌱 Our Philosophy
We believe small businesses, startups and mission-driven organizations deserve the same strategic thinking and creative firepower as Fortune 500 brands. That’s why we’ve built a model that makes great marketing accessible—without compromising craft.
We don’t believe in one-size-fits-all. Instead, we listen closely, tailor every engagement to your real goals, and work alongside you like a trusted partner.
Whether you’re launching your first website or planning a campaign across digital, print, and broadcast—we’re here for the long haul.
From the big leagues to the neighborhood block.
🧠 Meet the Mom+Pop Mrktng team—a collective of seasoned marketing pros from across the country.
At Mom+Pop Mrktng, we don’t operate with bloated overhead or a bench of full-time staff waiting to be assigned. Instead, we tap into a curated network of independent contractors, freelancers, and specialists—many with decades of experience at top agencies and major brands.
From creative directors to media buyers, brand strategists to social media pros, we build each team from scratch based on your unique needs. Our roster spans digital design, campaign strategy, analytics, paid media, content creation, and more—all deeply experienced, all ready to jump in.
This means you get:
Lower costs (no agency markup on unused time or bloated teams)
Custom-fit expertise (only what you need, exactly when you need it)
Big-brand thinking with local energy and heart
We call it boutique scale—agile, effective, and built to flex as your needs evolve.
From Fortune 500 boardrooms to Portland coffee shops.
💼 Daniel Getachew launched Mom+Pop Mrktng with a clear goal: to democratize world-class marketing and make it accessible to small businesses and nonprofits.
As a veteran advertising agency leader and marketing strategist with over two decades of experience, Daniel has advised leaders at some of the most recognized brands in the world. Before founding Mom+Pop Mrktng, he led multimillion-dollar campaigns and agency teams across coast-to-coast markets—including Portland, San Francisco, Dallas, Seattle, San Diego, and beyond.
His resume spans powerhouse agencies like Wunderman Thompson, Doremus | Omnicom, Carmichael Lynch, ViTRO, CMD, and GreenRubino, where he served clients such as Adobe, T-Mobile, Capital One, Phillips 66, Amazon AWS, Office Depot, Cobra Golf, and more.
Whether B2B or B2C, brand marketing, lead generation, or full-funnel omnichannel, Daniel has built brands, increased sales, launched products, produced events, activated sponsorships, and led successful new business efforts.
He brings Fortune 500 insight, deep empathy, and a genuine love of helping others thrive to every client engagement.
PDX is home—and helping the local business and nonprofit community grow is the mission.
