Daniel Getachew
Founder | President | CEO
Location: Portland
Mom+Pop powered by HusslAI
Big Marketing Brains. Small Business Hearts.
Affordable marketing for small businesses, startups, and nonprofits—now serving Atlanta, Austin, Boston/New England, Charlotte/Carolinas, Miami, Portland, San Diego, Seattle and Washington D.C.
Part of the DANDAN GROUP Fractional Agency Network –– DANDAN.AGENCY & DANDAN.GROUP
01Go smart
You don’t need to go big—you just need to go smart.
At MOM+POP MRKTNG, we believe small businesses and non-profit organizations deserve big ideas without bloated budgets or buzzwordy nonsense. Whether your business is brewing lattes, selling handmade goods at your local farmers market, providing community services or running a wellness practice out of a cozy studio, we’re here to help you get seen, connect with your people, and grow with intention.
Our services are built for real-life entrepreneurs and those serving others—scrappy, soulful, purpose-driven and deeply rooted in local communities. From brand identity to social strategy, from email campaigns to full-on media buying, and everything in between, we’ve got the tools and local know-how to help you thrive.
9CitiesActively expanding to new cities –– learn more about becoming a Managing Partner and expansion to your market.
120+Veteran marketersAcross disciplines
20+Years eachLeadership experience, Fortune 500 campaigns
Handmade goods at the local farmers market
02Senior leadership, local roots
Built for your goals. Rooted in your city.
Our leadership team isn’t new to this. We’re seasoned marketers, each with 20+ years of experience leading campaigns for Fortune 500 companies—but we left the corporate grind to work with people and projects that matter. Now, we’re using everything we’ve learned to help small businesses make big moves, and nonprofits tell their stories in ways that inspire action.
We specialize in helping mom-and-pop shops, community-focused organizations, and local change-makers grow with intention. Whether you’re launching your first coffee cart, running a grassroots fundraiser, or refreshing a neighborhood brand, we’re here for it—with marketing that’s clear, kind, affordable and custom-built for you.
Pete Kearney
Chief Creative Officer
Location: Seattle
Morgan Soladine
Chief of Staff
Location: Miami
03Nine cities, one network
Marketing that meets you where you are—literally.
Every MOM+POP city is led by folks who know and love the communities they serve. That means local insight, local context, and marketing that actually connects.
Managing Partner markets & primary hubsTalent pool members
PortlandMOM+POP Portland
Daniel GetachewFounder | President | CEOLocation: Portland
04Who we work with
Built To Serve People Doing Good Work.
MOM+POP MRKTNG delivers big-brand strategy to the businesses and organizations that need it most. Whether you’re launching a new idea, growing your impact, or keeping up with a changing world, we make marketing feel doable—and built just for you.
We work with:
- Small businesses
- Nonprofits & community orgs
- Startups
- Aspiring solopreneurs
- People with an idea that are unsure of where to start
05Here’s how we show up:
Strategy-first. People-always.
Start with listening.
We begin our process with a free discovery chat to understand who you are, where you’re headed, and what success looks like—on your terms.
Deep insight.
We don’t cut corners. Our team digs into your world—your goals, your people, and your market—to craft clear, focused ideas (not template strategies).
Marketing that reflects you.
From there, we build: brand identity, websites, social, ads—whatever you need, delivered thoughtfully and creatively.
Launch with care.
We activate smart plans with transparent timelines, care for every detail, and welcome feedback at every step.
Built from experience, designed for you.
With decades of Fortune-500 expertise behind us, we’ve traded corporate bloat for local impact—bringing big-brand thinking to small budgets and local visions.
06Services
Pick and choose what you need—or let’s build a custom plan together.
Brand Identity Starter Pack
Logo, color palette, basic visual guidelines, voice development.
In-store Signage (POP) & Traffic Driving Materials
Creative development and production of in-store POP and traffic driving signage and collateral (i.e. flyers, tri-folds, posters, handouts, etc.)
Business Launch & Activation
All manner of launch activity and materials – from social media teaser campaigns and launch content to Chamber of Commerce outreach and coordination to grand opening event support (i.e. press releases, media outreach, ribbon cutting, etc.)
Customer Retention & Loyalty Programs
Customer interaction programs that capitalize on your customers lifecycle that increase sales opportunities, customer visits, and customer loyalty.
Content Creation
Photography, reels, short-form video for social, or blog posts—especially for restaurants, makers, etc.
Advertising
Creative concepting and ad development for Social Media, Yelp, Google, Nextdoor and traditional media (digital, print, radio, out-of-home and more) advertising. All advertising tailored to your audience with optional ad asset production and trafficking.
Email Marketing Strategy & Setup
Mailchimp or ConvertKit setup, first campaign template(s) and list growth ideas. Ongoing email marketing support optional.
SEO Tune Up & Google Business Help
Set up local listings, write GMB posts, build reviews strategy, run hyper-local ads.
Social Media Management & Strategy
Instagram, Facebook, TikTok if relevant. Help with content calendars, local hashtags, and boosting community engagement.
Website Development or Refresh
Squarespace, Wix, Hostinger and even Shopify setup, basic SEO optimization, Google My Business Profile help or simply sprucing up your current digital home.
Event Marketing & Management
Ideation, promotion and management of events of all types. From community events to fundraisers to local business collabs to luncheons to business pop ups and everything in between.
Media Planning & Buying
Ad planning, buying & placement (within your budget and with no markups). Performance tracking and reporting that makes sense.
Not sure what you need? We speak fluent small business.
Talk it through →07The process
Discovery. Insight. Activate.
01
Discovery.
It starts with a conversation. We get to know your business, its challenges and your vision through a free discovery consultation.
Free discovery consultation02
Insight.
Let the magic begin. We head to our lab and get to work (still free). We then share insights, reveal tactical opportunities & practical solutions.
Still free03
Activate.
We work together to bring your vision to life. We activate your businesses marketing plan for success today and sustainable growth in the future.
Powered by HusslAI
At every step: Mom+Pop’s care, craft and senior experience, plus HusslAI’s automation, tools and AI insight.
08The partnership
Mom+Pop, now powered by HusslAI.
Mom+Pop brings
- Care
- Craft
- Senior experience
HusslAI brings
- Automation
- Tools
- AI insight
=
Big marketing brains. Small business hearts.
09Case studies
Big challenges. Bigger wins.
We provide boutique-sized marketing service to small businesses, nonprofits, and startups. We help local shops, nonprofits and changemakers show up and stand out by delivering results that increase their bottom line. Our case studies show how big challenges and small ideas resulted in bigger wins.
Skincare StudioBrand Identity + Digital Refresh + Client Growth
Building glow, one client at a time
Skincare studioResults
- +48% increase in new client inquiries
- +32% increase in organic visibility
- Stronger retention from repeat treatment cycles
- Elevated brand consistency online
Coffee ShopStorytelling + Menu Visibility + Foot Traffic Growth
Energizing foot traffic
Neighborhood coffee shopResults
- +38% increase in foot traffic
- +52% increase in map-search visibility
- Stronger weekend surge
- Higher seasonal drink adoption
Cosmetic Dental GroupBrand Modernization + SEO + Patient Acquisition
Creating smiles, one client at a time
Cosmetic dental groupResults
- +60% increase in cosmetic consultation requests
- +42% increase in organic traffic
- +29% increase in treatment acceptance rate
- 18+ new Invisalign/whitening patients
Boutique Fitness StudioBrand Identity + Local Awareness + Email Growth
Building glow, one client at a time
Glow FitnessResults
- +72% increase in organic search within 3 months
- 2,000+ new local followers from zero paid ads
- 840 email signups in 4 months
- First 200 members reached by month 5
Mobile DetailingBranding + Website + SEO + Ads
Brand new business, fully booked in 2 months
Squeegee DetailResults
- Over 50 bookings in the first 60 days
- A 5-star Google rating by Week 4
- $12,500 ROI from a $2,400 investment
Flower ShopLaunch Event + Flyers + POP + SEO
Relocation done right: traffic up 30% in 1 month
Bloom and VineResults
- Weekday orders up 40% YoY
- Google reviews doubled
- Walk-in visits up 30% in the first month
Flower ShopBrand Identity + Social Content + Ads + SEO
65% more traffic, record bookings secured
Sellwood Flower Co.Results
- Organic traffic grew 65%
- Climbed into Google’s Top 3
- Online inquiries lifted 40%
- Record-breaking wedding season bookings
Non-ProfitGala Event + Email Campaign + Social Content + Advertising
2x the giving, record attendance achieved
Serendipity CenterResults
- $220K raised for Serendipity Center
- 2x prior year’s donations
- Record-setting gala attendance
Coffee ShopSocial Content + Social Templates + Team Training
Coffee + content = 22% sales lift
Rise & Grind CoffeeResults
- 72% boost in engagement across platforms
- 22% sales lift tied to social buzz
- Team fully trained to manage and sustain content in-house
Start UpBrand Build + Landing Page + Thought Leadership
From brand building to $2M seed round
Science ExchangeResults
- Seed round closed in 30 days
- Investor feedback credited brand clarity + leadership messaging as decisive factors
Credit UnionAdvertising + Production + Media
Creative that converts: 27% lift in new accounts
OCCUResults
- 38% awareness lift across target market
- 27% YoY growth in new account sign-ups
- 500K+ impressions via radio
- 3.2x ROI within the first year
Office ProductsBrand Development + Website + Email Marketing + Staff Training
54% more traffic, 31% more sales, one stronger brand
OPNW (Office Products Nationwide)Results
- +54% web traffic in 90 days
- +31% e-commerce sales
- Bounce rate down 28%
- 18% more returning visitors
- Email list doubled in first month
Photos are illustrative scenes, not the clients’ ownEvery case study in full →
10 Our belief
The future of small business marketing is personal.
Marketing isn’t about algorithms or buzzwords — it’s about people. People who buy from businesses they trust, support causes that matter, and want to feel a real connection.
At Mom+Pop, we help small businesses and nonprofits turn that truth into action. From brand identity to websites to campaigns, our work is about helping you show up in ways that feel authentic, approachable, and effective.
We’d love to hear your story. Share your challenges, your opportunities, and your big ideas — and let’s start a no-pressure conversation about what comes next.
Start a conversation today →11FAQs
Frequently Asked Questions
We know marketing can feel overwhelming—especially when you’re running a small business, launching a startup or promoting a nonprofit and wearing all the hats. That’s why, we keep things straightforward, human, and focused on what matters.
01Who do you work with?
We work especially well with small businesses, mom‑and‑pop shops, startups and nonprofits. From coffee shops to grassroots organizations to startups and everything in between. Whether you’re serving up lattes, launching an app, selling handmade goods, or community resources, we build marketing that helps you connect with your people.
02What sizes of projects do you take on?
All sizes—from one-off starter packs (branding, SEO tune-ups, launch kits) to ongoing retainers and full media campaigns. We tailor every job to your needs and budget.
03Why hire you instead of a big agency?
We’re rooted locally, not Madison Avenue.
Our leadership team brings decades of Fortune 500 experience, but we left the corporate world to embrace strategy that’s real, local, and down‑to‑earth. No fluff, just results tailored to mission-driven businesses.
04How does your process work?
Discovery: We start with a free consult to get clear on your goals.
Insight: We do a deep dive and come back with practical ideas.
Activate: Together, we bring your plan to life—whether that’s a killer social campaign, refreshed brand visuals, ads, or a slick website—all with transparent timelines and reporting.
05What if I don’t know what I need?
Perfectly normal.
Start with a free discovery call. We’ll talk through your goals, challenges, and where your needs are. Then we’ll suggest exactly the services that make sense—no pressure, no hard sell.
Got something else in mind? Maybe a weird idea or specific ask? Drop us a line and we’ll work out the details together.
12Grow with us
MOM+POP MRKTNG Everywhere
We’re growing, city by city. If you know a place that needs more small biz love — or you’re the one to lead it — let’s talk.
A Managing Partners wanted
If you’re ready to build something local with national support behind you, now’s the time.
If you’ve got the drive, the relationships, and the heart and are itching to work on your own terms – this might be a great fit.
Become a Managing Partner →
B Join our creative pool
Calling all creative minds.
We work with designers, writers, photographers, strategists, client leaders and more—who believe in the power of small businesses and community-first marketing.
Raise your hand →
C Rewarding referrals
Send them our way—we’ll treat them like family. Then we’ll send you a gift.
If they become a client, you’ll get a thank-you gift (your choice): a local gift card · a discount on future services · a donation in your name to a nonprofit.
Refer a business →13Contact
We’d love to hear from you.
No pressure. No hard sell. Just a real convo about where you’re at and how we can help.
Whether you’re launching something new, need help telling your story, or just want a marketing partner who gets small business and is eager to grow with you—you’re in the right place.
We work with mom-and-pop shops, scrappy startups, and purpose-driven nonprofits from Portland to San Diego to Atlanta (and beyond). If you’ve got questions, ideas, or just want to see if we’re a good fit, we’d love to hear from you.
Contact: info@mompop.marketing