Big brand strategy.
Beach-town heart.
Marketing that fits your goals—and your corner of San Diego.
MOM+POP MRKTNG San Diego helps small businesses and nonprofits show up, grow up, and stand out—with affordable marketing that actually works.
Rooted in community. Built for your goals.
San Diego isn’t just sunshine—it’s side hustles, community causes, family-run shops, and passionate people building something they believe in. That’s who we’re here for.
At MOM+POP San Diego, we bring national brand experience to local businesses and nonprofits—offering custom websites, branding, social content, and smart strategy that helps you grow.
Whether you’re a startup looking for a solid launch or an org trying to reach more people—we’re here to help you do more, with less.
You don’t have to go big. You just have to go smart.
You don’t need a massive budget or a national campaign. You need sharp, intentional marketing—tailored to you, your people, and your goals.
That’s where we come in.
MOM+POP San Diego is run by locals who get it. We combine big-brand know-how with community-first strategy to help you show up, stand out, and make your mark.
Pick and choose what you need—or let’s build a custom plan together.
Brand Identity Starter Pack
Logo, color palette, basic visual guidelines, voice development.
In-store Signage (POP) & Traffic Driving Materials
Creative development and production of in-store POP and traffic driving signage and collateral (i.e. flyers, tri-folds, posters, handouts, etc.)
Business Launch & Activation
All manner of launch activity and materials – from social media teaser campaigns and launch content to Chamber of Commerce outreach and coordination to grand opening event support (i.e. press releases, media outreach, ribbon cutting, etc.)
Customer Retention & Loyalty Programs
Customer interaction programs that capitalize on your customers lifecycle that increase sales opportunities, customer visits, and customer loyalty.
Content Creation
Photography, reels, short-form video for social, or blog posts—especially for restaurants, makers, etc.
Advertising
Creative concepting and ad development for Social Media, Yelp, Google, Nextdoor and traditional media (digital, print, radio, out-of-home and more) advertising. All advertising tailored to your audience with optional ad asset production and trafficking.
Email Marketing Strategy & Setup
Mailchimp or ConvertKit setup, first campaign template(s) and list growth ideas. Ongoing email marketing support optional.
SEO Tune Up & Google Business Help
Set up local listings, write GMB posts, build reviews strategy, run hyper-local ads.
Social Media Management & Strategy
Instagram, Facebook, TikTok if relevant. Help with content calendars, local hashtags, and boosting community engagement.
Website Development or Refresh
Squarespace, Wix, Hostinger and even Shopify setup, basic SEO optimization, Google My Business Profile help or simply sprucing up your current digital home.
Event Marketing & Management
Ideation, promotion and management of events of all types. From community events to fundraisers to local business collabs to luncheons to business pop ups and everything in between.
Media Planning & Buying
Ad planning, buying & placement (within your budget and with no markups). Performance tracking and reporting that makes sense.
Not sure where to start? We speak fluent San Diego small business.
Discovery.
It all starts with a conversation. We’ll get to know your business, your challenges, and your goals through a free discovery session—tailored to the realities of doing business in San Diego.
Insight.
From Barrio Logan to North Park, we bring local smarts to the table. Our team dives into your market, your message, and your audience to surface clear insights and practical next steps.
Activate.
Together, we launch a plan that fits your budget and moves your vision forward. From smart local campaigns to standout creative, we help you show up strong—now and in the long run.
Want to see how it all comes together?
Contact us to learn about our Plans & Packages and how we work to meet your budget and exceed goals.
The future of marketing is community-built.
The landscape is always shifting—but in San Diego, small business still runs on heart. People want to support local brands they believe in, trust, and connect with. That’s where we come in.
We help you create marketing that reflects your story, fits your budget, and actually works—whether you’re starting up or scaling smart.
Marketing that gets seen. Strategy that makes sense. Support that feels human.
Start with a Free Consultation.