Big Marketing Brains.
Big Austin Energy.
Marketing made for Austin’s makers, dreamers, and doers.
We’re MOM+POP MRKTNG ATX—a creative, freelance-powered marketing team built to serve Austin’s small businesses, nonprofits, and solo founders.
As the fastest-growing large metro in the U.S., Austin is full of big opportunities for those ready to stand out. If you’ve got a bold vision and big marketing questions, we’re here to help you turn them into real results.
Helping Austin’s makers, shakers, nonprofits and small biz stand out.
Austin is a city where creativity and entrepreneurship collide—and we’re here for it. From South Congress boutiques to East Side food trucks, our city runs on bold ideas and the people brave enough to bring them to life.
At MOM+POP Austin, we believe small businesses, startups, and nonprofits deserve the same smart strategy and creative muscle as the biggest brands—without the inflated costs or corporate gloss.
Whether you’re launching a new coffee shop in Hyde Park, running a grassroots music festival, or refreshing the brand of a neighborhood favorite, we bring marketing that’s authentic, strategic, and built to connect you with your community.
Mariasol Salazar Managing Partner | ATX
Hitting all the right notes for Austin’s small business owners.
You don’t need a massive budget or a national campaign. You need sharp, intentional marketing—tailored to you, your people, and your goals.
That’s where we come in.
MOM+POP Austin is run by locals who get it. We combine big-brand know-how with community-first strategy to help you show up, stand out, and make your mark—without losing what makes you uniquely ATX.
Pick and choose what you need—or let’s build a custom plan together.
Brand Identity Starter Pack
Logo, color palette, basic visual guidelines, voice development.
In-store Signage (POP) & Traffic Driving Materials
Creative development and production of in-store POP and traffic driving signage and collateral (i.e. flyers, tri-folds, posters, handouts, etc.)
Business Launch & Activation
All manner of launch activity and materials – from social media teaser campaigns and launch content to Chamber of Commerce outreach and coordination to grand opening event support (i.e. press releases, media outreach, ribbon cutting, etc.)
Customer Retention & Loyalty Programs
Customer interaction programs that capitalize on your customers lifecycle that increase sales opportunities, customer visits, and customer loyalty.
Content Creation
Photography, reels, short-form video for social, or blog posts—especially for restaurants, makers, etc.
Advertising
Creative concepting and ad development for Social Media, Yelp, Google, Nextdoor and traditional media (digital, print, radio, out-of-home and more) advertising. All advertising tailored to your audience with optional ad asset production and trafficking.
Email Marketing Strategy & Setup
Mailchimp or ConvertKit setup, first campaign template(s) and list growth ideas. Ongoing email marketing support optional.
SEO Tune Up & Google Business Help
Set up local listings, write GMB posts, build reviews strategy, run hyper-local ads.
Social Media Management & Strategy
Instagram, Facebook, TikTok if relevant. Help with content calendars, local hashtags, and boosting community engagement.
Website Development or Refresh
Squarespace, Wix, Hostinger and even Shopify setup, basic SEO optimization, Google My Business Profile help or simply sprucing up your current digital home.
Event Marketing & Management
Ideation, promotion and management of events of all types. From community events to fundraisers to local business collabs to luncheons to business pop ups and everything in between.
Media Planning & Buying
Ad planning, buying & placement (within your budget and with no markups). Performance tracking and reporting that makes sense.
Not sure what you need? We speak fluent small business.
Discovery.
Let’s talk. We start with a free call to understand your goals, challenges, and local vibe. (No sales pressure—we promise.)
Insight.
We dig in. You get a clear picture of what’s working, what’s not, and where your opportunities live.
Activate.
We build a flexible plan that works for your time, team, and budget—and launch what matters most, first.
Want to see how it all comes together?
Contact us to learn about our Plans & Packages and how we work to meet your budget and exceed goals.
The future of small biz marketing in Austin is personal.
Austin welcomes over 30 million visitors a year—and we know how to put your business in front of both locals and that global crowd, with strategy and creative that truly connect (source: Visit Austin).
Small business owners, startups, and entrepreneurs in ATX deserve big-brand strategy paired with local insight, real relationships, and purpose-driven support.
We build marketing that reflects your values, reaches your people (and all those visitors), and grows your business—online and in the community.
Let’s create something that fits your vision, serves your neighborhood, and makes your message matter.
Start with a free consultation.
Let’s get to work.