Custom Marketing
for Mom & Pops
Marketing for small businesses, startups and non-profits. Rooted in Portland.
You don’t need to go big—you need to go smart.
At Mom+Pop Mrktng, we believe small businesses, startups and non-profits deserve big ideas without bloated budgets or buzzwordy nonsense. Whether you’re brewing lattes on Alberta, launching a fintech app, selling handmade goods at your local farmers market, providing community services or running a wellness practice out of a cozy studio, we’re here to help you get seen, connect with your people, and grow with intention.
Our services are built for real-life entrepreneurs and those serving others—scrappy, soulful, purpose-driven and deeply rooted in #PDX. From brand identity to social strategy, from email campaigns to full-on brand campaigns, and everything in between, we’ve got the tools and know-how to help you thrive.
Not sure what you need? We speak fluent small business.
-
Discovery.
It starts with a conversation. We get to know your business, its challenges and your vision through a free discovery consultation.
-
Insight.
Let the magic begin. We head to our lab and get to work (still free). We then share insights, reveal tactical opportunities & practical solutions.
-
Activate.
We work together to bring your vision to life. We activate your businesses marketing plan for success today and sustainable growth in the future.
Big marketing brains. Small business hearts.
Our team isn’t new to this. We’re seasoned marketers with 20+ years of experience leading campaigns for Fortune 500 companies—but we left the corporate grind to work with people and projects that matter. Now, we’re using everything we’ve learned to help small businesses and startups make big moves, and nonprofits tell their stories in ways that inspire action.
We’re a Portland-based marketing studio that believes small businesses, startups and nonprofits deserve the same sharp strategy and creative firepower as the big guys—without all the fluff or jargon.
We specialize in helping mom-and-pop shops, startups, community-focused organizations, and local changemakers grow with intention—through branding, websites, social content, and advertising that actually works.
Whether you’re launching your first coffee cart, running a grassroots fundraiser, or refreshing a neighborhood brand, we’re here for it—with marketing that’s clear, kind, and custom-built for you.
Pick and choose what you need—or let’s build a custom plan together.
Brand Identity Starter Pack
Logo, color palette, basic visual guidelines, voice development.
Content Creation
Photography, reels, short-form video for social, or blog posts—especially for restaurants, makers, etc.
Campaign Strategy & Advertising
Creative concepting and ad development. Advertising tailored to your audience (digital, print, radio, out-of-home and more) with optional ad asset production and trafficking.
Email Marketing Strategy & Setup
Mailchimp or ConvertKit setup, first campaign template(s) and list growth ideas. Ongoing email marketing support optional.
SEO Tune Up & Google Business Help
Set up local listings, write GMB posts, build reviews strategy, run hyper-local ads.
Social Media Management & Strategy
Instagram, Facebook, TikTok if relevant. Help with content calendars, local hashtags, and boosting community engagement.
Website Development or Refresh
Squarespace, Wix, Hostinger and even Shopify setup, basic SEO optimization, Google My Business Profile help or simply sprucing up your current digital home.
Event Marketing or Launch Kits
Perfect for new cafés, pop-ups, or store openings—flyers, social buzz, press pitches.
Media Planning & Buying
Ad planning, buying & placement (within your budget and with no markups). Performance tracking and reporting that makes sense.
Choose your plan
Mom+Pop marketing offers project plans starting at $1,000. For long term business and non-profit support, Mom+Pop offers monthly retainer packages (high value offering) starting at $2,000 a month. All plans are flexible and can be augmented to address your needs.
🪴 Starter Spotlight
| $1,000–$5,000*
For first-timers or solo operators just dipping into advertising.
One local channel recommendation (e.g., Instagram Ads, Willamette Week ad, or Google Display)
Ad planning + copy guidance
Setup and management of one ad campaign (up to 2 weeks)
Quick performance summary after campaign ends
Perfect for pop-ups, new offerings, or small budget boosts.
*Does not include outside costs/external fees— including media charges, production expenses, stock image purchases, etc. Please reach out with any questions.
Popular
🌿 Local Reach Builder
| $1,750–$10,000*
Multi-channel approach for growing your presence across platforms.
Full local media plan with 2–3 channels (e.g., Instagram + local podcast + newsletter ads)
Ad creation or creative direction
Setup and ongoing campaign management (up to 1 month)
Midpoint optimization + final performance report
Great for event launches, seasonal promotions, or multi-location visibility.
*Does not include outside costs/external fees— including media charges, production expenses, stock image purchases, etc. Please reach out with any questions.
🌲 Big Moment Campaign
| $10,000+*
For launches, rebrands, or when you’re ready to make some serious noise.
Strategic campaign planning across multiple platforms (print, digital, radio, podcast, etc.)
Custom media buying and negotiation (no markup on ad spend)
Creative development or collaboration with your designer
4–6 week ad management + optimization
Full performance reporting + debrief
Designed for businesses with a clear vision and big goals.
*Does not include outside costs/external fees— including media charges, production expenses, stock image purchases, etc. Please reach out with any questions.
🤝 Marketing Retainer
| $2,000/month+*
For small businesses, startups and nonprofits who want consistent, reliable marketing support without the overhead of an in-house team. Our service and efforts grow with you and your needs. Your as-needed marketing department—handling strategy, content, updates, and more, so you can stay focused on running your business.
Monthly strategy session + content planning
Up to 20 hours of support (content creation, email, social, website updates, ads, etc.)
Priority access to design + copy updates
Monthly performance summary with insights and recommendations
Scalable support—flex up or down based on your needs
Designed for businesses that need steady, expert-level marketing without the full-time cost. Think of us as your marketing partner on speed dial. We grow with you.
*Does not include outside costs/external fees—including media charges, production expenses, stock image purchases, etc. Please reach out with any questions.
Let’s get started.
Step 1: Schedule a free discovery consultation with a seasoned expert.
Step 2: MOM+POP works its magic and shares insight-based, tailored-made solutions that will immediately elevate your business presence.
Step 3: Want more? We work together to build a plan that activates your tailored-made solutions to bring your purpose-built strategies and tactics from the drawing board to the marketplace.
No pressure, no pretense.
Invest where it counts most.
Contact Us
Interested in working together? Do you have any questions we can address? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!